–OUTSTANDING QUALITY OF BANCO AZTECA MEXICO ’S LOAN PORTFOLIO DELINQUENCY RATE DECREASE SIX PERCENTAGE POINTS TO 7.9%

– Consolidated Performing Loan Portfolio Grows 3% to Ps.22,735 Million and Deposits Increase 11% to Ps.52,460 Million–

–Consolidated Revenue of Grupo Elektra of Ps.10,705 Million, And EBITDA Grows to Ps.1,505 Million in the Quarter–

Mexico City, July 22, 2009–Grupo Elektra, S.A. de C.V. (BMV: ELEKTRA*; Latibex: XEKT), Latin America’s leading financial services company and specialty retailer, controlled by Ricardo Salinas, reported today its financial results for the second quarter of 2009.

“Larger consolidated revenue due to the dynamism of the financial business, in addition to effective costs and expenses controls, has translated into superior levels of EBITDA,“ said Carlos Septién, Chief Executive Officer of Grupo Elektra and Banco Azteca. “The growth of the financial business was consistent with an outstanding improvement in the assets quality; the delinquency rate of our credit operations in Mexico was 7.9%, well below the 13.7% of the prior year, thanks to a solid risk management execution in an adverse environment.”

Consolidated Second Quarter Results

Consolidated revenue was Ps.10,705 million, 1% more than the Ps.10,562 million of the prior year. Costs and operating expenses were Ps.9,200 million, from Ps.9,083 million in the same quarter of the prior year.

Grupo Elektra reported EBITDA of Ps.1,505 million, 2% more than the Ps.1,479 million of the second quarter of 2008. The EBITDA margin was 14% this period, unchanged from the prior year. The company registered net income of Ps.4,601 million, compared to net income of Ps.1,862 million a year ago.

The net income increase reported in the quarter is mainly explained by a rise of Ps.3,029 million in other financial income. This increase reflects a gain in the market value of underlying assets in financial instruments that the company holds, and does not implicate cash flow. The market price of the underlying assets appreciated 27% in the period.

Figures in million of pesos.

As of June 30, 2008, Elektra* outstanding shares—excluding 10.2 million repurchased in the public offer of August 2007—were 234.9 million and the number of shares as of June 30, 2009, were 243.1 million.

Consolidated Revenue

The 1% increase in consolidated revenue resulted from a 10% rise in financial revenue and a 7% decrease in commercial revenue.

Costs and Expenses

 Consolidated costs were Ps.5,615 million, compared to Ps.5,507 million reported in the same period a year ago.

Consolidated costs include the financial cost—which represents the creation of loan loss reserves and the interest paid to depositors on savings—and the commercial cost, which mainly represents the cost of goods sold.

Consolidated operating expenses were Ps.3,585 million, unchanged from the Ps.3,576 million of the same period a year ago.

The stability in expenses was due to initiatives to further enhance operating efficiency in each company area, and was achieved in the face of solid expansion in México and in Latin America , as well as the consolidation of the automotive business.

EBITDA

Consolidated EBITDA was Ps.1,505 million, 2% higher than Ps.1,479 million reported a year ago; the EBITDA margin for the quarter was 14%.

Cash and Cash Equivalents

As of June 30, 2009 , total cash and cash equivalents were Ps.54,872 million, 24% higher than the Ps.44,090 million of the prior year, mainly due to higher investment levels of the commercial business. At the end of the quarter, the cash and investments balance for the financial business was Ps.33,661 million, and for the commercial business was Ps.21,211 million.

Consolidated Loan Portfolio

As of June 30, 2009 , the consolidated past-due loan portfolio for Banco Azteca Mexico , and Banco Azteca and Elektrafin Latin America decreased 26% in the period to Ps.2,803 million, from Ps.3,781 million of the prior year. At the same time, the performing loan portfolio grew 3%, to Ps.22,735 million, compared to Ps.22,030 million a year before.

Financial Business

Banco Azteca Mexico

As of June 30, 2009, the past-due loan portfolio decreased 44% in the period, to Ps.1,727 million, from Ps.3,080 million a year ago, and the performing loan portfolio grew 4% to Ps.20,131 million, compared to Ps.19,420 million reported on June 30, 2008.

The company has a thorough knowledge of its customers’ payment capacity and has been proactive with measures to control credit risks to positively influence asset quality. At the end of the quarter, the delinquency rate was 7.9%, which favorably compares to 13.7% a year ago. Allowance for loan losses to past-due loan ratio is 1.1 times.

At the end of the quarter, the bank registered a total of 9.3 million active credit accounts; the large customer base is an additional strength of the bank that further reduces credit risk. The average term of the credit portfolio for principal credit lines—consumer, personal loans and Tarjeta Azteca—was 61 weeks at the end of the second quarter 2009, unchanged from the prior year.

Deposits of Banco Azteca Mexico were Ps.47,247 million at the end of the second quarter of 2009, 6% more than the Ps.44,601 million of the previous year. At the end of the period, the bank had a total of 7.5 million active savings and deposit accounts, a 17% increase from 6.4 million accounts at the end of the same period a year ago.

During the second quarter, revenue from Banco Azteca Mexico was Ps.5,071 million, 11% higher than the Ps.4,553 million reported a year ago, a result of a rise in the main credit lines of the bank. The financial cost for the bank during the quarter was Ps.1,613 million, compared with Ps.1,510 million reported the previous year.

As of June 3 0 , 2009 , the preliminary capitalization index of Banco Azteca was 13.8%. The company considers the index to be at a level that optimizes equity profitability.

Seguros Azteca

In the quarter, Seguros Azteca revenue was Ps.261 million, total assets were Ps.1,468 million and shareholders’ equity was Ps.767 million, 6% higher than the Ps.721 million reported a year ago.

As of June 30 , 2009 , Siefore Azteca’s assets under management were Ps.9,946 million. Total assets were Ps.254 million and shareholders’ equity was Ps.227 million.

Commercial Business

 Revenue from the commercial business in the quarter was Ps.4,788 million, compared to Ps.5,176 million reported a year ago.

As of June 30, 2009 , total debt with cost of the commercial business was Ps.6,944 million, compared to Ps.5,560 million reported a year ago. The net cash of the commercial business—excluding debt—was a positive Ps.Ps.14,267 million, compared to a positive balance of Ps.8,540 million as of June 30, 2008 .

Of the total debt of the commercial business, 91% is denominated in pesos, in line with most of the earnings of the company, with a weighted average interest rate of 9.4%. The remaining 9% of the debt denominated in foreign currency is covered with operations on the asset side in the same currency, which minimizes foreign exchange risks.

Expansion

The company has a large distribution network, which allows closeness to customers, and provides a superior market position in Mexico and in Latin America . Grupo Elektra grew 4% to 2,004 points of sale as of June 30, 2009 . Most of the growth came from Central and South America , where points of sale increased 7%, to 440 points of sale; while the number of units in Mexico grew 4%, to 1,564.

Six Month Results

Total consolidated revenue in the first six months of 2009 was Ps.21,405 million, 3% higher than the Ps.20,747 million a year ago. The company reported consolidated EBITDA of Ps.2,910 million, compared to Ps.3,135 million reported in the same period a year ago; the EBITDA margin in the first six months of 2009 was 14%. Grupo Elektra registered net income of Ps.1,703 million, compared to Ps.1,972 million in the first six months of 2008.

As of June 30, 2008, Elektra* outstanding shares—excluding 10.2 million repurchased in the public offer of August 2007—were 234.9 million and the number of shares as of June 30,2009, were 243.1 million.